How a Website Redesign Increased Leads by 300% in 90 Days

Overview

In early 2025, a Dhaka-based logistics company approached Websixer with a straightforward challenge:

“Our website gets visitors, but we’re not getting any leads.”

Despite operating for over a decade with a strong reputation in the local market, their digital presence failed to support lead generation. Within 90 days of launching their redesigned website, the company reported a 300% increase in monthly inquiries.

This case study breaks down how we achieved that outcome.

The Challenge

The original website had several critical issues affecting performance and conversions:

• Outdated design that lacked credibility

• No mobile responsiveness

• Missing or unclear calls-to-action (CTAs)

• Slow loading speeds

• Poor on-page SEO

• No tracking or analytics tools installed

Although the site received regular traffic, it failed to convert visitors into leads.

Our Approach

1. Website Audit

We began with a comprehensive audit covering:

• SEO performance

• Page speed

• User experience and layout

• Visitor behavior (via heatmaps and Google Analytics)

2. Audience Research

We conducted market and user research to understand:

• Who the ideal customers were

• What information they needed

• How they typically navigated logistics service websites

3. Website Redesign

We implemented a full redesign using a mobile-first, performance-focused approach. Key elements included:

• Clean and professional layout

• Prominent CTAs such as “Get a Quote” and “Call Now”

• Trust elements like client logos, certifications, and testimonials

• Simplified navigation for better usability

4. SEO Optimization

We improved search engine visibility by:

• Targeting relevant keywords

• Reducing page load times to under 2 seconds

• Adding proper meta tags, alt texts, and headers

• Structuring content with clear hierarchy (H1, H2, etc.)

5. Conversion Tracking

We set up performance tracking using:

• Google Analytics

• Facebook Pixel

This allowed the client to monitor:

• Page views

• CTA engagement

• Contact form submissions

Results: 90 Days After Launch

In addition, the client closed 4 major contracts within the first two months of launching the new site—each originating from online leads.

Key Takeaway

Website design is not just about aesthetics—it directly impacts business outcomes. This case demonstrates how a strategic redesign focused on user experience, speed, SEO, and lead generation can deliver measurable results.

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